We are looking for an experienced designer to join our talented interactive team. The interactive designer creates awesome user experiences through websites, email marketing, digital signage and mobile apps. The ideal candidate must be able to work effectively with executives, project managers and directors on a strategic level as well as thrive in a highly collaborative and fast-paced work environment. Candidate Requirements: • Stunning portfolio of previous interactive design work • Strong understanding of user experience, UI design and brand aesthetics • Experience with front end development (XHTML, CSS, JavaScript, SEO best practices) • Experience working with Adobe Creative Suite (Dreamweaver, Photoshop and Illustrator) • Self starter that’s directly responsible for maintaining project scope, timelines and QA in a deadline-driven environment • Excellent written and spoken communication skills Candidate Extras: • 1-3 years of agency or related experience • Mobile web or mobile app design experience • Keeps current with emerging web technologies and services • Social media marketing experience So What’s Our Story? We love food and have become an innovator in the industry over the last 20 years. We create unique brand positions that let anyone compete against the biggest competitors. What do we offer? Competitive salary based on [...]

Effecting change within an organization is a difficult proposition. And effecting change from outside an organization is even more challenging. Consequently, our central management challenge is to assemble, integrate and retain talented people who can stay at the forefront of new paradigms and techniques that affect our clients’ business. Our most sought-after employee must have tremendous skill at effecting change within client organizations, because what is in short supply, is the ability to effect change, to get things implemented, to make things happen. That’s the value provided by our company. We know that the proof of our value is found in results. Deeply rooted in our culture is the sense that if the client does well, I’ve done well and we’ve all done well. We accept responsibility for achieving results. We will, if necessary, put our selves at risk to further our client’s success; because the worst failure for our company isn’t to loose money; it is to lose a client.

Last Wednesday was my 13th anniversary with DW Green Company—I started working here as a Graphic Designer on December 14, 1998.  Since everyone is already reflecting on the passing of time as we near the year’s end, here are some lessons from my time here. 1. Companies—and people—can change. Real change doesn’t happen often; in fact we sometimes hit a brick wall trying to help a client reinvent. I’ve seen it though, in our company and others: intentional transformation. And it really is something to behold. 2. Brand is the most muddled word in all of business. It would be nice to coin a new word to describe that sub-rational stew of meanings and associations, but at this point I’m thinking it will never happen. 3. Great organizational cultures keep great employees. (They also drive some employees to leave, and that’s not a bad thing either.) 4. Culture is about the little things, and it comes from paying attention to what is true but unsaid in the organization. 5. Companies that stay focused and disciplined in booming times will maintain their momentum through lean times. 6. Business relationships are the foundation of sustainability. Advertising is a fickle industry that sees [...]

Date: August 2011
Client: The Markets, Washington State
Type of Project: Digital Signage Design and Development

As 2011 draws to a close, I would like to thank our clients, business partners and vendors for your business and for your friendship. I’d like to thank each of you for the positive influence and impact you have had on my life and on my company. I am most grateful and appreciative of our relationships. I am honored to work with you. To acknowledge the end of the year, it seems both fitting and proper to share this leadership blessing with you. I am inspired by Mr. Donohue’s words and read them often. For A Leader John O’Donohue May you have the grace and wisdom To act kindly, learning To distinguish between what is Personal and what is not. May you be hospitable to criticism. May you never put yourself at the center of things. May you not act from arrogance but out of service. May you work on yourself, Building up and refining the ways of your mind. May those who work for you know You see and respect them. May you learn to cultivate the art of presence In order to engage with those who meet you. When someone fails or disappoints you, May the graciousness with which [...]

I don’t know about you, but I like direct mail. We receive a fair amount of direct mail offers at our home during the year. My wife, son and myself take advantage of the offers regularly. I’m a bit embarrassed to report that just last week I received a direct mail offer from a men’s clothing store for $300 off a minimum $800 purchase. I redeemed the coupon and ended up spending more than $800! A professional shopper I’m not! Direct Mail is a simple and powerful way to get your message directly to your target audience. A smart and effective direct mail piece can increase store sales by grabbing the attention of potential customers. The design of the piece and the offer are the two main ingredients for successful redemption. One of our clients uses a 11.5”x6” post card promoting four “free” items. Each free item is valid for one week, covering a four-week period. The four-week time frame spreads the distribution cost over a four-week period. They have experienced 7 to 12% sales lift. January and February are excellent months for this type of promotion. Here are some of the benefits of a direct mail campaign. • According [...]

DW Green Company is proud to welcome a new team member, interactive developer Charles Voita. Charles has jumped into our workflow and is already making an impact. We asked Charles a few questions today, here are his responses: Q: What did you do before coming to DW Green Company? A: Before I came to DW Green I free-lanced as a web designer and developer as well as followed a strict study regiment focused on gathering more knowledge of web technologies in real time applications and worked on personal projects. I studied and worked with PHP primarily while focusing on implementing ‘new’ web technology such as AJAX in innovative ways. Q: What do you love to do (both at work and away from work)? A: When I am working I love breaking down procedural tasks into more abstract frameworks. I love coding from absolute scratch. I love learning new technology, from individual functions to full-fledged languages and using them effectively. If I am not learning something new or trying a new idea then I have the chance to get bored. When I am not at work I enjoy writing music, studying, and painting. Q: What are your areas of expertise? A: [...]

Last year we helped the outstanding team at Trig’s launch their Facebook page and plan their social media promotions. One of their most successful social media promos was offering online-only coupons (Facebook and Trig’s.com) on “Cyber Monday“. Here’s what the social media manager at Trig’s had to say about the promotion last year (shared with permission): “Hey, I just wanted to send a quick note to say thanks for the ideas about Cyber Monday. It was SUPER fun and got everyone really engaged in our social media activities. We received phone calls, emails, Facebook inquiries, and more about it. We ran into a few challenges along the way, but overall it was pretty great! The download numbers for most of the coupons managed to do in two hours what many of our coupons do all week.” At the time they ran the promotion last year, the Trig’s Facebook page was still very new. As the Trig’s current Facebook status says, this year they will be offering “Twenty-one ridiculously hot coupons,” available Monday only, and the Trig’s team has been building for a successful promotion all year. “It’s amazing what having a year of experience in social media has done for [...]

In 1997, before Steve Jobs returned as Apple’s CEO, he summarized what it would take to turn Apple around: “You think, well, focusing is saying ‘yes’. No. Focusing is about saying ‘No.’ You’ve got to say ‘No, no, no.’ And when you say ‘no’ you piss people off… But the result of that focus is going to be some really great products, where the total is much greater than the sum of the parts.” A recent example of this focus is Apple’s refusal to support Flash on iPhones and iPads, in spite of significant market pressure. Earlier this week Adobe ended development for mobile Flash. I don’t know if this is a victory for Apple, but it illustrates how focusing resources and saying “no” to non-essentials has allowed Apple to consistently stay ahead of competitors. Lack of focus is, in my opinion, the problem with most marketing strategies. It’s common for companies we meet to want to do everything. Our job then, is to help develop a holistic plan to accomplish their goals, and to help maintain that focus as we execute the plan together. New initiatives appear suddenly and spread like weeds around your core activities. Someone suggests an [...]