With the launch of GreenTV, EnQii and DW Green Company will provide grocery retailers with highly effective, supermarket-focused content designed to drive incremental sales and communicate competitive advantages. The customized store content, which includes seasonal reminders, informational messaging and price and item animations, is played on in-store LCD screens located in retailers’ meat, deli, bakery, pharmacy and health and nutrition departments, among others.

“Grocery retailers are recognizing the power of digital signage to increase sales and improve the look and competitiveness of their stores,” said DW Green, president and CEO of DW Green Company. “The challenges to retailers in the past have been the initial costs and the ongoing need to maintain quality, relevant branded content. Our new partnership with EnQii allows us to address these concerns while providing supermarkets across North America with a turn-key digital signage program.”

EnQii and DW Green Company began working together in early 2009 to develop customized content for supermarket LCD screens with impressive results. Items promoted on the in-store LCD screens have yielded well in excess of 100% sales lifts when compared to items advertised in similar stores using traditional display signage.

“It is our aim to deliver real-world digital signage solutions that drive incremental, profitable business for our clients,” said Stuart Armstrong, president of EnQii North America. “We are very pleased with our working partnership with DW Green Company, and are excited about the success of the program in terms of increased sales of higher margin products. Combining EnQii’s experience in digital signage with DW Green Company’s award-winning store content is what has helped leverage the strong sales results, and we’re looking forward to a rapid increase in the number of supermarkets installing LCD networks with EnQii and DW Green Company.”

About EnQii

EnQii is a global leader in the digital signage and out-of-home media market with offices in New York, Toronto, London, Hong Kong, Shanghai and Melbourne. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii has recently been voted as the number one global digital signage provider for the second year in a row by DailyDOOH. For more information, go to visit the EnQii website.

About DW Green Company

DW Green Company is an award-winning supermarket marketing and advertising firm based in Tempe, Arizona. Using a “less is more” approach to design, DW Green Company offers a full range of marketing and advertising services emphasizing brand positioning and the customer experience. For more information, go to the DW Green website.

Check out out Memorial Day Idea of the Week.

For anyone who doesn’t know you, tell us a little bit about yourself.

I grew up in small-town Kansas then moved to the big city (Oklahoma City) for college. I started as a graphic designer with Fleming Companies in the late 80s and have been in this business ever since. I love to travel and, wherever I go, I tend to rate the place on the quality and diversity of the local grocery stores. (Is that bad?)

What did you miss most about Arizona during the time you were away?

Aside from the obvious—the beautiful weather—I missed the beauty of the desert (me, who loves trees and rain!), the wide-open vistas and the diversity of the state.

What did you miss about DW Green Company?

My friends. It’s rare to find such an innovative, diverse group of foodie-oriented people. And the collaborative environment is so unique. It’s what makes our culture successful. (Oh, and I missed DW’s jokes.)

What are you most looking forward to now that you’re back in a new role?

Coming from a print background of many years, learning the web side is a new challenge, but a welcome one. I’m finding that the same skill-set that I’ve used for managing print projects has laid the groundwork for my new position.

Anything else you want to share?

I am thrilled to be back. I can’t express that enough.

Honorable Mention Advertising

“How Sweet It Is”
Elden’s Food Fair, Alexandria, MN

Honorable Mention Advertising

“Bird Meets Grill”
Hurley’s, Grand Harbor, Grand Caymon

View all of our awards