Over the past few months, we’ve taken a closer look at new media marketing, and the latest opportunities for retailers looking to reach out to customers beyond traditional print and broadcast media.

In response to the questions we frequently receive about how best to utilize these new technologies, we’ve collected some of our favorite articles on five of the most important new media for innovative marketing efforts.

Take a look, and don’t forget to share any thoughts or questions in the comments section at the bottom of each posting!

A consultant group we respect recently recommended that companies wait to get involved in social media because there are “no clear and obvious benefits.” While they may not be “clear and obvious,” we believe that the benefits of social media are significant. Here are three of them…

We’ve previously addressed what social media is and how to get started, yet with anything that’s as hyped as this new platform, the questions that often need addressing are: “Why should I care?” “What does this have to do with my business?” and “What are the benefits?”

A consultant group we respect recently recommended that companies wait to get involved in social media because it changes so often, most companies do it poorly, and there are “no clear and obvious benefits.”

Two of my favorite things about late December are the year-end lists and the predictions for the upcoming year. It’s December 31, and we couldn’t resist giving you our “Top 5 List” of marketing predictions for supermarkets in 2010.