Clipping coupons is no longer the only way for price-conscious shoppers to get a good deal. Coupon usage is on the rise, and companies are responding by providing customers with convenient multi-media coupon offers that can benefit the consumer—and the retailer. By offering multi-media coupons, retailers are able to un-clutter their print ads by dispersing weekly items to other platforms while still collecting co-op money. Email and text message programs also enable businesses to continuously build their customer databases, laying the foundation for stronger and more enduring customer relationships.

Earlier this week one of our customers asked me if we had research on how many people actually read a printed insert ad — with a newspaper distribution of 12,000 in a small, suburban town.

We’ve seen some recent research conducted in similar sized markets with similar subscribers – and it’s not pretty.