Over the past few months, we’ve taken a closer look at new media marketing, and the latest opportunities for retailers looking to reach out to customers beyond traditional print and broadcast media.

In response to the questions we frequently receive about how best to utilize these new technologies, we’ve collected some of our favorite articles on five of the most important new media for innovative marketing efforts.

Take a look, and don’t forget to share any thoughts or questions in the comments section at the bottom of each posting!

Should a branded Application for iPhone and iPod Touch be part of your new media marketing strategy? Here are 3 questions and 4 benefits to consider.

Let’s say you want to connect with a group of potential customers who will never open your printed ad. As the iPhone commercial says: “There’s an app for that.”