Over the past few months, we’ve taken a closer look at new media marketing, and the latest opportunities for retailers looking to reach out to customers beyond traditional print and broadcast media.

In response to the questions we frequently receive about how best to utilize these new technologies, we’ve collected some of our favorite articles on five of the most important new media for innovative marketing efforts.

Take a look, and don’t forget to share any thoughts or questions in the comments section at the bottom of each posting!

Take a look at your website. Is it the best it can be? Sometimes it’s easy to spot the deficiencies that are preventing a website from performing at optimum levels; other times, a little investigating is required. A web audit is an invaluable tool for taking an objective look at your website’s performance. At DW Green Company, we use the audit outlined below to assess the effectiveness of our clients’ websites in five key areas of performance: User Experience and Search Engine Optimization; Content; “Clickability”; Traffic; and Credibility.

Take a look at the web audit below—you might find some new opportunities for improving your site that you haven’t considered before!

How can you track visitors to your website? What are they looking at? What are they ignoring? Do they “click-through” on your email promotions? How much time should you invest in studying your website traffic? What do you do with the information once you have it?

A website tracking system shows you exactly how your website is performing.