If you’re like most of us, you read less than half of what shows up in your inbox, and only decide to open an email after considering (1) the sender and (2) the subject line. In their book Successful Email Marketing Strategies, Hughes and Sweetser deem subject lines “the single most important element in a promotional email.”

Over the past few months, we’ve taken a closer look at new media marketing, and the latest opportunities for retailers looking to reach out to customers beyond traditional print and broadcast media.

In response to the questions we frequently receive about how best to utilize these new technologies, we’ve collected some of our favorite articles on five of the most important new media for innovative marketing efforts.

Take a look, and don’t forget to share any thoughts or questions in the comments section at the bottom of each posting!