A website tracking system shows you exactly how your website is performing.

A Few Things to Consider:

1. If you’re currently using Google Analytics to study your website visits, you’re among the elite few who can navigate through data to get usable, practical information to manage your supermarket business. It’s free, but it’s not all that easy to use.
2. If you are sending out email editions of your weekly ads or periodic “web blasts,” you absolutely need to know how many customers are opening these ads or promotions, as well as how many are acting on the offers. If you’re not offering an email option for your weekly ads and promotions, you should be. The cost is very, very close to zero and you have the ability to measure the effectiveness of your ads and promotions.
3. You should assign one person in your organization to view your daily website traffic statistics and report to you any aberrations. If the number of site visits double in one day, for example, identify what caused the increase in web traffic—and continue doing it!

How much does it cost to subscribe to a website tracking system?

You should expect to pay around $50 or less per month for a completely comprehensive website tracking system. The system should be easy to use, highly intuitive, enable you to easily download information to EXCEL for future analysis, and provide “real time” reporting as well as standard graphs and chart to ensure ease of use.

FREE TRIAL OFFER

We’ll set up your current website to give you easy access to your website tracking reports. Our free trial is a no cost, no obligation opportunity to see exactly how your website is performing over a 2 week period.

This offer is limited to the first 50 supermarket retailers to request the free trial offer.

If you have a supermarket website, here are some of the basic “at a glance” items you should be viewing, and that GreenTrak provides:

• Touch Mapping
  Once they’re on your site, what do your visitors do? What do they click on, where do they go, and what are the most popular sections of your site? Touch mapping gives you the answers.
• Rolling Week At-A-Glance Report
  See whether or not your website traffic is growing steadily each day.
• My Favorite Reports
  Pre-formatted graphs and charts update you with just one click.
• Popular Pages
  Find out what visitors are looking at on your site, and what they’re ignoring!
• Month to Date Website Page Views With Month to Date Averages
  Do site visits spike on days that your new ads are posted?
• Geographic Map of Site Visits
  Are your website visit statistics misleading you to believe that all visitors to your website are also your shoppers? Website visits don’t always translate to sales. See where the visitors to your site are actually located.
• Top 10 States and Top 10 Cities
  Click on “details” and see why consumers come to your site.
• Web Browsers and Operating Systems
  Is your website designed for both Windows and Mac users?  If you have a growing number of Safari Browser users, is your website designed to work well with Safari? Check out the stats.
• Browser Versions
  See how many of your website visitors are using each type of web browser.
• Screen Resolutions
  Is your website built for screen resolutions of 800 x 600 when most of your viewers are 1024 x 768? Find out how your site is seen on screen.
• Search Engines Used to Find Your Website
  Find out which search engines are being used the most, and which keywords are being used to find your site.
• Click Path Detail Within Your Website
  View detailed information on each website visitor. In the example below, a web visitor came to the website during the 11am hour.  They were 1 of 291 visitors that hour, and their computer was located in Seattle, Washington (more specifically, at the University of Washington). They viewed 6 website pages, but were active on the website for just 37 seconds. They viewed 6 different pages of the weekly ad before leaving the site.
• Percentage of Site Visits During Weekdays and Hourly Averages of Page Views
  See if site visitors are only coming to your site on “ad posting” days. Find out what time of day they’re visiting your site, and determine the best time to send out a web blast promotion that will reach the greatest number of customers.
• Summary of Average Site Visit Duration; Percentage of New Visitors vs. Return Visitors
  Are you attracting new visitors each week? Do you provide a web experience that causes site visits to increase in length of time?

If you’re interested in tracking the effectiveness of your website, give us a call today, or be one of the first 50 supermarket retailers to request a FREE TRIAL OFFER.

We’ve seen some recent research conducted in similar sized markets with similar subscribers – and it’s not pretty.

We’ll never know unless we speak with each of the 12,000 subscribers but if the insert ad doesn’t really look unique or different from the other inserts in the same newspaper – it’s very likely that less than 3,000 subscribers will actually view the front page of the ad and fewer than 1,000 will open up the ad to see what’s on page 2. Those numbers drop when the newspapers are “Pennysaver” style or free distribution newspapers. In general, many of those that do read print ads are looking to see what the sale items are on page 1 to decide if it’s worth an extra shopping trip to pick up those items (which are traditionally low gross margin items).

It’s not uncommon for a single store retailer in this type of market to spend upwards of $4,000 a week to get 12,000 ads in the newspapers. In rough numbers, that’s 33 cents once the design, print and distribution fees are tallied.

Print ads are vitally important and if the true cost is close to 33 cents per copy, you need to make sure that you improve your readership ratios by having an attractive ad with significant appeal.

Now, let’s shift gears from print advertising to web advertising.

What does it cost to market the same ads to 12,000 shoppers? In most cases less than a half cent per ad – and in most cases, less than that.

But, can you be sure that 12,000 and not 12 people are viewing the ad on the web? Absolutely!

click to view gallery

Check with your IT staff today to see what web analytic tools you have to measure your web penetration.

Important: If you hear that you have web analytics through a third party provider (e.g. Google Analytics) – ask to see specific, measurable information that is helpful to your marketing efforts.

An interesting test to take to see if you have the necessary tools -

Ask to see the following information on your web traffic from today :

1. Number of unique visitors vs. repeat visitors on your website today
2. Average length of time for your site visits
3. The top 10 cities visiting your website today
4. A printed copy of your homepage today showing the areas of the page that were “clicked” today
5. The number of visitors to your site this morning at 8 am and who those visitors were, what they looked at, where they entered your site and where they exited your site.
6. How many visitors came to your home page and left – without looking any further (bounce rate)
7. How many visitors were referred to your website from another website – and what are those websites?
8. How many customers saw your e-blast sent out last week and of those customers, how many clicked on the offer or printed the offer?
9. What are the top 20 keywords used on search engines to find your website today?
10. What are the three most popular screen sizes, browsers and search engines used on your site today?

click to view gallery

Cost? In general, you can buy the best analytic tools on the web (user friendly, intuitive) for under $50 a month. Don’t be told that you can’t get the web analytics you need because they won’t work with your web hosting company, or that reviewing the information will consume too much time each day.

click to view gallery

Screen ResolutionIdentities ReportPage Views By Month & YearGeographic MapVisitor Click Path DetailGeographic InformationMonthly Return VisitorsUnique Visitors By Month & YearBrowser UsageYou’ve operated your business for many years and never really known about readership levels of your print ads. Don’t wait another day to get the detailed information on readership levels of your website, web promotions and web ads.Each morning I review all the data from just 6 (six) of our Supermarket web customers and a thorough review of pertinent information should take less than 10 minutes a day. And…. if you’re too busy to review it, download the information to EXCEL and review the data later.

For less than $50 a month – it’s well worth it.

Have a great week.