How can you track visitors to your website? What are they looking at? What are they ignoring? Do they “click-through” on your email promotions? How much time should you invest in studying your website traffic? What do you do with the information once you have it?

A website tracking system shows you exactly how your website is performing.

Earlier this week one of our customers asked me if we had research on how many people actually read a printed insert ad — with a newspaper distribution of 12,000 in a small, suburban town.

We’ve seen some recent research conducted in similar sized markets with similar subscribers – and it’s not pretty.