“A shortened form of the word ‘weblog,’ a blog can be both cost effective and effective.”

When it comes to social media and your business, a blog is one of the best choices for your online business strategy and can be a vital business tool, given that a staggering majority of the information shared around the globe today is electronic. When done well, your business blog can reach a huge audience of potential customers who care about what you have to say and can help build and enhance your company’s brand and visibility.

Here are five of the many reasons why you should consider starting a business blog…

Thinking of developing an email marketing strategy, or looking to improve the one you already have?

Approach email marketing like you would a good relationship.
1. Understand The Law of Attraction

An email marketing strategy does not exist without subscribers, so compelling customers to signup is a necessary first step. Attract new subscribers by promoting your email program—and the benefits of subscribing to it—by using various means of communication: online, in print, or face-to-face.

Two of my favorite things about late December are the year-end lists and the predictions for the upcoming year. It’s December 31, and we couldn’t resist giving you our “Top 5 List” of marketing predictions for supermarkets in 2010.

Should a branded Application for iPhone and iPod Touch be part of your new media marketing strategy? Here are 3 questions and 4 benefits to consider.

Let’s say you want to connect with a group of potential customers who will never open your printed ad. As the iPhone commercial says: “There’s an app for that.”

Thinking about using digital signage in your stores? It doesn’t matter if your plans include a single LCD monitor at the front entryway of your store, or a network of 10 LCD monitors placed throughout your store. Either way, we can help!

Here’s a list of five items you need to consider before starting your installation…

Right about now, you may be thinking, “Our stores are strategically positioned; what can this guy tell us that we don’t already know?” But it’s all in how you define strategic positioning.

Strategic positioning means different things to different people. We define strategic positioning as the creation of a unique and valuable position, supported by a system of activities distinct from those of your competitors. The key words here are “unique,” “activities,” and “distinct.”

“You cannot expect to achieve new goals or move beyond your present circumstances unless you change.” —Les Brown
“But change must always be balanced with some degree of consistency.” —Ron D. Burton

“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.”
—Tom Chappell, Tom’s Of Maine

“Why,” she asked “did you put two Xs in Exxon?”
“Why ask?” he asked.
“Because,” she said, “I couldn’t help noticing?”
“Well,” he responded, “that’s the answer.”
—Alan Fletcher, The Art Of Looking Sideways

As you planned your 2010 weekly ad schedules, you probably crossed out at least 20% of the weeks during the year because they were obviously connected with a holiday. For Valentines Day, you normally promote the event the week before and the week of. Likewise with Memorial Day, Independence Day, Mother’s Day, Father’s Day, etc. you have a couple of weeks to promote each event.