If you’re like most of us, you read less than half of what shows up in your inbox, and only decide to open an email after considering (1) the sender and (2) the subject line. In their book Successful Email Marketing Strategies, Hughes and Sweetser deem subject lines “the single most important element in a promotional email.”

Several of our customers have used posters, shelf signage, ad “drop-ins”, bag stuffer-style information sheets and web content to communicate to shoppers that they offer a wide variety of gluten-free items in their stores. For shoppers living a gluten-free lifestyle, all of these efforts are helpful and appreciated. If you attended our 2009 GPS (Green Positioning Summit) workshop in Phoenix, you heard Melissa McLean Jory, a well respected and nationally known expert in celiac disease and gluten sensitivity, speak on her mission to “increase awareness of celiac disease and help people navigate the gluten-free lifestyle.” If you’re interested in learning more about gluten-free living, view Melissa’s latest blog post. As Melissa explained during GPS III (click here to view Melissa’s presentation) there are thousands of individuals seeking places to shop that offer gluten-free products merchandised with gluten-free shelf signage. One of our customers, Sprouts Farmers Markets, is currently running a month long promotion featuring gluten-free items. From April 25th to June 2nd the Sprouts stores are featuring their “Gluten-Free Jubilee” event offering a 25% discount on gluten-free products sold in their stores. In addition, Sprouts is promoting on their website their Gluten-Free Guide, which provides information and shopping tips for [...]