Founded in 1970 by Senator Gaylord Nelson, Earth Day’s 40th Anniversary will be celebrated on April 22, 2010. While your store may not be green through and through, Earth Day is a great holiday to celebrate in-store for several beneficial reasons.

Not only does Earth Day help support environmental programs and renew the public’s commitment to sustainable living, it is also a great way to maximize sales and kick off green marketing program initiatives. Here are five ways to increase add-on sales and promote green marketing in your store(s) as April 22 approaches…

Some 3.5 billion text messages are sent and received each day according to a recent estimate by CTIA, the wireless industry trade group. Approximately 97% of all of the text marketing messages sent are opened. So why aren’t more retailers utilizing text messages to reach out to their customers? Why aren’t you? If you’re lacking clarity on this relatively new form of marketing, here are some of our answers to a few of the most common frequently asked questions we hear…

“Never stop testing, and your advertising will never stop improving.”—David Ogilvy

“If you don’t have a competitive advantage, don’t compete.”—Jack Welch

Effective advertising attracts an audience and motivates them to action. It drives customer traffic, differentiates your store and your ad from your competitors’, and always supports your store’s strategic position. By creating ads that accomplish these four things, you’ll achieve the short-term goals of increased sales and customer count while developing advertising that will become the building blocks of tomorrow’s success and prosperity.

Take a look at your website. Is it the best it can be? Sometimes it’s easy to spot the deficiencies that are preventing a website from performing at optimum levels; other times, a little investigating is required. A web audit is an invaluable tool for taking an objective look at your website’s performance. At DW Green Company, we use the audit outlined below to assess the effectiveness of our clients’ websites in five key areas of performance: User Experience and Search Engine Optimization; Content; “Clickability”; Traffic; and Credibility.

Take a look at the web audit below—you might find some new opportunities for improving your site that you haven’t considered before!