Two of my favorite things about late December are the year-end lists and the predictions for the upcoming year. It’s December 31, and we couldn’t resist giving you our “Top 5 List” of marketing predictions for supermarkets in 2010.

Should a branded Application for iPhone and iPod Touch be part of your new media marketing strategy? Here are 3 questions and 4 benefits to consider.

Let’s say you want to connect with a group of potential customers who will never open your printed ad. As the iPhone commercial says: “There’s an app for that.”

Thinking about using digital signage in your stores? It doesn’t matter if your plans include a single LCD monitor at the front entryway of your store, or a network of 10 LCD monitors placed throughout your store. Either way, we can help!

Here’s a list of five items you need to consider before starting your installation…

Right about now, you may be thinking, “Our stores are strategically positioned; what can this guy tell us that we don’t already know?” But it’s all in how you define strategic positioning.

Strategic positioning means different things to different people. We define strategic positioning as the creation of a unique and valuable position, supported by a system of activities distinct from those of your competitors. The key words here are “unique,” “activities,” and “distinct.”

“You cannot expect to achieve new goals or move beyond your present circumstances unless you change.” —Les Brown
“But change must always be balanced with some degree of consistency.” —Ron D. Burton