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	<title>Comments on: How To Create Effective Ads</title>
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		<title>By: Ryan Joy</title>
		<link>http://blogs.dwgreen.com/dw/2010/02/how-to-create-effective-ads/comment-page-1/#comment-111</link>
		<dc:creator>Ryan Joy</dc:creator>
		<pubDate>Tue, 09 Feb 2010 20:28:38 +0000</pubDate>
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		<description>This should be required reading for anyone involved in supermarket advertising.   

Once a compelling message is crafted, the strategy is simple: be clear, attract attention, and support the brand. If an ad fails, it&#039;s usually because it wasn&#039;t compelling or it was too cluttered to be clear.</description>
		<content:encoded><![CDATA[<p>This should be required reading for anyone involved in supermarket advertising.   </p>
<p>Once a compelling message is crafted, the strategy is simple: be clear, attract attention, and support the brand. If an ad fails, it&#8217;s usually because it wasn&#8217;t compelling or it was too cluttered to be clear.</p>
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