Whether it’s a brand new offering or a long-time customer favorite, chances are there is a story behind it to tell. Product storytelling is one of the easiest and most effective ways to enhance the customer experience and build brand equity. Consider exploring the following inquiries as a way to uncover the stories behind products in your stores:

Take a look at your website. Is it the best it can be? Sometimes it’s easy to spot the deficiencies that are preventing a website from performing at optimum levels; other times, a little investigating is required. A web audit is an invaluable tool for taking an objective look at your website’s performance. At DW Green Company, we use the audit outlined below to assess the effectiveness of our clients’ websites in five key areas of performance: User Experience and Search Engine Optimization; Content; “Clickability”; Traffic; and Credibility.

Take a look at the web audit below—you might find some new opportunities for improving your site that you haven’t considered before!

How can you track visitors to your website? What are they looking at? What are they ignoring? Do they “click-through” on your email promotions? How much time should you invest in studying your website traffic? What do you do with the information once you have it?

A website tracking system shows you exactly how your website is performing.

“A shortened form of the word ‘weblog,’ a blog can be both cost effective and effective.”

When it comes to social media and your business, a blog is one of the best choices for your online business strategy and can be a vital business tool, given that a staggering majority of the information shared around the globe today is electronic. When done well, your business blog can reach a huge audience of potential customers who care about what you have to say and can help build and enhance your company’s brand and visibility.

Here are five of the many reasons why you should consider starting a business blog…

Earlier this week one of our customers asked me if we had research on how many people actually read a printed insert ad — with a newspaper distribution of 12,000 in a small, suburban town.

We’ve seen some recent research conducted in similar sized markets with similar subscribers – and it’s not pretty.