If you’re like most of us, you read less than half of what shows up in your inbox, and only decided to open this email after considering (1) the sender and (2) the subject line. In their book Successful Email Marketing Strategies, Hughes and Sweetser deem subject lines “the single most important element in a promotional email.”

Thinking of developing an email marketing strategy, or looking to improve the one you already have?

Approach email marketing like you would a good relationship.
1. Understand The Law of Attraction

An email marketing strategy does not exist without subscribers, so compelling customers to signup is a necessary first step. Attract new subscribers by promoting your email program—and the benefits of subscribing to it—by using various means of communication: online, in print, or face-to-face.